When the folks at schools doing purchasing are overwhelmed, they turn to us for help with procurement. We maintain a directory so New YorK City schools can find vendors for specific products and services.
Purchasing Press is a comprehensive platform that enables schools to instantly identify, learn about, and contact businesses relevant to them. Purchasing Press’ vendor directory listings can work wonders for your business. Here are four major reasons that will familiarize you with Purchasing Press’ online vendor directory and the specific ways it benefits all businesses.
1. Improve Your Visibility
Our business directory has advanced filtering and suggesting capabilities, and serves to connect you with schools. As a vendor, our directory is beneficial because it makes your business visible to the New York City school community.
2. Get Discovered More
The typical online business directory allows users to search by specific criteria, such as service, location, and category. By simply entering complete and accurate information in your listing, the directory will then connect your business to the schools searching for it, even if they don’t search your business name explicitly. This is highly beneficial because oftentimes, schools don’t know to search for a specific business name or the specific service they need.
3. Increase Brand Awareness
When a school performs a search in our business directory, it will display a list of relevant results, each with a brief snapshot so that it can decide which one to click on to learn more. This means that even if a user doesn’t click on your listing, they still see your business. Every encounter a person has with your business increases their awareness and familiarity with your brand, which warms them up for further engagement.
4. Boost Your SEO
Search engine optimization (SEO) is the practice of providing your web content in such a way that search engines will favor it and rank it higher in results for applicable searches. A search engine wants to be trusted by its users, so the more information it can obtain about your website, and the more consistent that information is, the better you will rank. Online business listings are a great way to support and supplement your already existing information to give it that extra validation.